Understand audience counts
A segment size answers:
How many people matched these rules when the count was calculated?
It does not promise that every match will be sent a message or receive one.
The last calculated match count
The rules run again when the broadcast is sent
Contact details and current consent are checked
Frequency, conflict, and timing policies are checked
FitStack hands allowed messages to the provider
The provider reports the final outcome when available
The counts mean different things
| Count | Meaning |
|---|---|
| Segment size | Matches when the saved estimate was last calculated |
| Fresh broadcast count | Matches when the broadcast is prepared or sent |
| Eligible recipients | Fresh matches that pass contact, consent, and policy checks |
| Sent | Messages accepted for a provider send attempt |
| Deferred | Eligible SMS messages waiting for an allowed time |
| Failed | Attempts that could not be sent |
| Delivered | Messages the provider reports as delivered, when available |
Why the match count can change
FitStack runs the segment’s saved rules again when the broadcast sends. Between planning and sending:
- a member can join or leave;
- membership status can change;
- contact information can change;
- consent can be granted or withdrawn;
- club or lead information can change.
The size shown in the Segments list remains cached until it is recalculated.
Why actual send volume can be lower
A current match may still be excluded or deferred because:
- the email address or phone number is missing;
- the person no longer has consent for that channel;
- required club information is missing;
- the communication-frequency limit has been reached;
- an active conversation or related marketing workflow creates a conflict;
- an SMS falls in quiet hours or outside the allowed send window;
- the delivery provider rejects or cannot deliver the message.
Quiet hours can defer an SMS rather than remove it permanently. Check the broadcast’s deferred, sent, failed, and delivered outcomes separately.
A safe pre-send check
- Recalculate an important or visibly stale segment.
- Confirm club scope and ALL/ANY.
- Review the fresh audience count shown during broadcast publishing.
- Expect consent and policy checks to make the final send volume the same or smaller.