Plan and run campaigns

Start with the marketing outcome, then choose the FitStack objects that support it. Campaigns brings together reusable audiences, reusable message content, one-time sends, and ongoing lifecycle communication.

WhoSegmentsSave dynamic rules that identify who is relevant as member, lead, club, and permission data changes.Define the audience MessageTemplatesCreate reviewed Email or SMS starting content for Broadcasts. Journey message-step support is coming soon.Prepare reusable content One timeBroadcastsPublish or schedule one Email or SMS message for a defined audience, then review its results.Send once OngoingJourneysEnroll people from defined events, then send, wait, branch, create an opportunity, and exit intentionally.Build an ongoing flow

Choose from the goal

Marketing goalStart withWhy

Send an announcement, promotion, reminder, or update once

Start withBroadcast

WhyOne audience, message, and chosen send time

Run onboarding, nurture, education, or win-back over time

Start withJourney

WhyTriggered enrollment with multiple steps, waits, branches, and exits

Reuse the same Email or SMS starting content

Start withTemplate

WhyStaff can select reviewed content instead of starting over

Reuse the same audience rules

Start withSegment

WhyThe saved audience changes as its underlying data changes

Work a specific person who has demonstrated intent

Start withLead pipeline

WhyOne Lead record can carry ownership, stage, activity, and outcome

One-time campaign

GoalDefine the outcome and measure

SegmentChoose the reusable audience

TemplateOptionally start from reviewed content

BroadcastSet channel, content, and timing

ResultsReview delivery and engagement

Ongoing lifecycle campaign

GoalDefine the lifecycle outcome

TriggerChoose the event or audience entry

JourneyBuild messages, waits, branches, and exits

ActivatePublish the workflow and Journey

AnalyticsReview aggregate Journey outcomes

Shared Email and SMS TemplatesReusable message content

Available now → Broadcast contentComing soon → Journey message steps

Choose a one-time Broadcast or an ongoing Journey from the communication pattern the goal requires.

Coming soon: shared Campaigns Email and SMS Templates will be available inside Journey message steps. Today, the shared Templates library supplies Broadcast content. A Journey workflow template is different: it provides a reusable Journey structure rather than shared message content.

Plan before opening a builder

Write down:

Outcome — what should change for the audience or the business?
Audience — which clubs and people are in scope?
Communication pattern — one message or an ongoing sequence?
Channel — Email or SMS, with the matching permission?
Content — custom content or a reviewed reusable Template?
Activation — a chosen send time or a defined Journey trigger?
Measurement and ownership — which result matters, and who acts when someone demonstrates intent?

Keep the audience, message, activation, measurement, and handoff aligned. A well-built message sent to the wrong audience—or a qualified response without clear ownership—does not complete the marketing job.

Run a campaign from A to Z

End-to-end tutorialLaunch a reactivation campaignPlan, build, launch, and review a one-time Email reactivation campaign across Segments, Templates, and Broadcasts.Follow the complete workflow

Connect marketing to individual follow-up

Broadcasts and Journeys are designed and operated for audiences, but either can provide a configured handoff into individual sales work:

an SMS Broadcast can use its marketing assistant to capture an interested reply into a selected pipeline and optional stage;
a Journey can use a Sales Opportunity step or an opportunity-producing Call to Action to create or connect a Lead at its configured destination.

Lead pipelines organize the one-to-one work that begins after either handoff. They also receive Leads from non-campaign entry points such as authorized staff entry, GymSales synchronization, and supported prospect intake.

Use Journeys or lead pipelines? to choose the right operating model and understand the handoff.
Use Leads overview to learn how a Lead, pipeline, stage, owner, and timeline fit together and compare the current entry paths.